How to prepare for viewings: How to win over potential buyers
A well-prepared viewing can make all the difference when it comes to selling your property. With our eight tips, you’ll ensure you only invite serious prospective buyers and present your property in the best possible light.
1. Plan your tour
Think in advance about how you’d like to structure the viewing. Guide prospective buyers through the rooms in a set order and save the highlight of your property for last – because it’s the final impressions that stick in people’s minds the most.
2. Preparing the rooms
Keeping the property in good condition is essential. Make sure that both the interior and exterior are clean and tidy. Remove any personal belongings and opt for minimalist, welcoming décor.
Tip: Create a cosy atmosphere with pleasant scents, such as fresh coffee or homemade cake.
3. Communicate any shortcomings openly
Honesty pays off. Be open about any known defects, such as damp cellars or mould. This builds trust and protects you legally, particularly if these details are also set out in the contract of sale.
4. Keep your valuables safely stowed away
Remember that you are letting strangers into your property. Keep your valuables in a safe place to minimise the risks.
5. Personal contact
Your presence during the viewing is crucial. Nobody knows your property better than you do. Answer prospective buyers’ questions in person and make a positive impression. Questions about the neighbourhood or the surrounding area are particularly common.
6. Give them time to look around
After the guided tour, prospective buyers should be given the opportunity to take another look at the property at their leisure. Stay nearby so that you can answer any questions, but give them the space to move about freely.
Conclusion: Preparation is key
With good planning and careful preparation, you can maximise the chances of your viewing being a success. This will help you make a lasting impression on potential buyers and increase the likelihood of a successful sale.
Get non-binding advice now
Robert Schüßler
Property valuer (EIA and IHK)
Note: This text is for information purposes only and does not constitute legal or tax advice. Please consult an expert if you have individual questions.
