360-degree viewings: Contactless marketing with added value
In times of the pandemic, virtual 360-degree viewings have established themselves as an indispensable tool for estate agents. The restrictions imposed by social distancing and hygiene rules have led to a demand for innovative solutions to keep the property market active. Virtual viewings offer numerous advantages to both buyers and sellers and have established themselves as an integral part of modern property marketing.
For prospective buyers, these viewings open up a whole new dimension in the property search. They can navigate through potential properties from the comfort of their own home and get a detailed impression of the room layout, furnishings and atmosphere. This not only saves time, but also makes it possible to make a targeted pre-selection before a personal viewing takes place. Virtual tours are a welcome relief, especially for people who are very busy at work or at home.
Sellers and estate agents benefit equally from the increased efficiency. The option of offering interested parties a virtual tour in advance means that potential buyers who are actually interested and have the financial means can be targeted. This not only reduces unnecessary on-site appointments, but also speeds up the sales process considerably. The technology also offers the opportunity to present properties professionally and stand out from the competition.
Even in a post-pandemic era, virtual 360-degree viewings remain a valuable tool that has permanently changed property marketing. They are not only a sign of technological progress, but also an expression of customer focus and flexibility, which are crucial in today's market.
How do 360-degree tours work?
Prospective buyers move virtually through the rooms of a property by using a 360-degree tour via smartphone or computer. The user's movements and dwell times are recorded and analysed by the viewing tool. This data helps the estate agent to recognise serious buying interest at an early stage.
Recognising serious interest through analysis
A prospective buyer who repeatedly returns to a room or stays in it for a particularly long time could already be visualising their future home there. Such behaviour indicates a serious interest in buying. At the same time, the data provides information about possible uncertainties, e.g. regarding room utilisation or certain structural conditions. This allows the estate agent to respond specifically to the needs and questions of prospective buyers.
Optimum preparation for viewing appointments
Thanks to the analysis of 360-degree tours, viewing appointments can be better planned and carried out:
- Qualified selection: Only interested parties with a recognisable buying interest will be invited to a physical viewing.
- Targeted preparation: The estate agent can concentrate on the areas of the property that received particular attention during the virtual viewing.
- Time and cost savings: Unnecessary viewing appointments with „property tourists“ are eliminated, making the sales process more efficient.
