Successfully advertise property online: The best platforms
The traditional way of advertising a property in the newspaper is no longer the standard. Today, there are numerous digital platforms available to you - from property portals to social networks such as Facebook. But which option is right for you? We introduce you to the most important platforms and give you tips on how to choose.
Property portals: The classic on the Internet
Platforms such as Immobilienscout24 are the first choice for many sellers and landlords. They offer a wide reach and attract numerous interested parties. However, the high demand does not only have advantages:
- Advantage: Maximum visibility through high user numbers.
- Disadvantage: Many enquiries that are not always serious.
Less well-known portals can enable a targeted selection, as they are often used by a specific target group. Before deciding on a portal, compare the costs and services, such as terms or additional services.
Facebook: A modern alternative
Facebook offers two exciting ways to advertise your property:
- Posts in groups: Free adverts in regional or topic-specific groups are particularly suitable for lettings.
- Facebook adverts: With a small budget, you can address a specific target group, for example according to interests. However, segmentation according to age, origin or gender is not permitted for reasons of discrimination.
Facebook adverts can be an effective and cost-efficient solution, especially when selling your property, as they reach specific interested parties.
Why a broker can be useful
If you don't have the time or inclination to take care of the advertising yourself, an estate agent can take on this task for you. A broker:
- Creates professional adverts on property portals and Facebook.
- Shares your offer on its website and social media channels.
- Filters requests and protects your privacy by preventing messages from reaching your personal profile.
Conclusion: The right platform for your property
Whether property portal or Facebook - the choice of platform depends on your goal. Landlords benefit from regional groups and well-known portals, while sellers often achieve the best results with Facebook adverts and an estate agent.
Request advice now
Robert Schüßler
Property valuer (EIA and IHK)
Note: This text is for information purposes only and does not constitute legal or tax advice. Please consult an expert if you have individual questions.
