Finding the right estate agent: What you should look out for
Have you decided to sell your house with an estate agent at your side? Then the question arises: Which estate agent is the right one for me? Not all agents offer the same services. Here you can find out what you should look out for when making your choice.
1. local expertise
The best estate agents come from your region. Local experts know the local market and price dynamics inside out. In contrast to companies that operate nationwide, they offer in-depth knowledge of:
- Demand and supply in your neighbourhood
- Price trends and target groups
- Special features of your property in a regional context
2. check references
An experienced estate agent has a proven track record:
- Ask for customer reviews or reference projects.
- Has the estate agent already been recommended by neighbours or acquaintances?
- Does he have experience with properties in similar situations?
3. high-quality presentation of your property
How does the estate agent present your house? A professional often offers:
- High-quality photos and professional camera equipment
- 360-degree video tours for virtual visits
- Modern marketing tools such as social media adverts and newsletters
The estate agent also uses virtual tours to filter out serious potential buyers before arranging appointments for real viewings.
4. transparency and time
A reputable estate agent will take their time and keep you informed about the sales process at all times:
- He explains his approach clearly.
- He carries out a complete inspection and checks all documents.
- It presents the value of your property transparently and comprehensibly.
5. extensive marketing
How is your property advertised? A good estate agent uses:
- At least three major property portals
- Its corporate website and social media
- Classic adverts in daily newspapers
A well-maintained online presence and an up-to-date database of interested parties are also important.
6 Expertise and sales strategy
The right estate agent knows the various valuation methods and will help you to achieve the optimum selling price:
- Comparative value method
- Asset value method
- Income capitalisation approach
He will also advise you on the best sales strategy for your property.
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Robert Schüßler
Property valuer (EIA and IHK)
Photo: © KatarzynaBialasiewic
