Perfect property photos: How to present your property in the best light
Good property photos are the key to a successful sale. Not only do they help you to get a better price for your property, they also prevent unnecessary viewings by prospective buyers who had something else in mind. The rule of thumb is: the higher the quality of the photos, the quicker and easier it is for potential buyers to make a decision.
Why are high-quality photos so important?
- First impression: Photos are often the first thing prospective customers see - they have to be convincing.
- Less sightseeing tourism: Clear and appealing images filter out serious buyers.
- Better price negotiations: The positive impression of images makes it easier to achieve the desired price.
Tips for convincing property photos
1. tidy and „depersonalised“ rooms
Private items such as clothing or toothbrushes should be removed from the picture so as not to disturb the imagination of prospective customers. A tidy and neutral environment looks inviting and professional.
2. select optimum light
- Light-coloured rooms appear more inviting and spacious.
- Draw curtains or blinds at the right time to avoid dazzling sun or shade.
- Ideally, use daylight or regulate the amount of light with the camera settings (aperture, shutter speed).
3. perspective and technology
- Hold the camera straight: Prevents distortion and falling lines.
- Optimum height: Photos should be taken from a height of about one metre.
- Wide-angle lens: Shows more of the room, but be careful - exaggerated wide-angle shots can distort proportions.
4. post-processing
Small adjustments such as brightness, contrast or straightening lines are permitted. But be careful: over-processed photos could put off potential buyers and raise doubts about the seriousness of the company.
Why professional support is worthwhile
If you don't have the time or experience to present your property in the best possible light, an expert can help. Professional photographers know the best techniques and how to present your property in the best light.
Request professional photos now
Robert Schüßler
Property valuer (EIA and IHK)
Note: This text is for information purposes only and does not constitute legal or tax advice. Please consult an expert if you have individual questions.
