Create a property exposé: Professional tips & perfect structure

Create a convincing property exposé: Tips & structure

A professionally designed Exposé is the key to a successful property sale. It provides potential buyers with all the important information and ensures the decisive first impression. Here you can find out how to create an exposé that presents your property perfectly and increases your chances of selling.

1. define target group

Before you start creating, you should think about it: Who would you like to address? Young families, investors or senior citizens? Depending on the target group, you can set priorities and emphasise the advantages of your property.

2. content that belongs in every exposé

A complete exposé should contain the following information:

• Property description: Type of building, year of construction, number of rooms, living space, plot size, cellar, attic, heating, garage/parking space
• Condition of the property: Renovations or refurbishments (including timing)
• Energy certificate: Mandatory information (fines of up to 15,000 euros may be imposed for violations)
• Floor plans and site plans: Clear and easy-to-read illustrations
• Environmental description: Transport connections, schools, shopping facilities, local recreation
• Additional costs and sales price: Is the price negotiable?
• Availability: When will the property be ready for occupancy?
• Photos: High-quality images of exterior and interior views
• Viewing dates: Suggestions for possible dates
• Contact information: Full details for queries

3 The structure: How to build your exposé

A good exposé is clearly structured and Easy to understand. Stick to this sequence:

1. Title and short introduction: A meaningful title with a short, appealing introductory text.
2. Property description: Details on year of construction, size, number of rooms and special features.
3. Images with captions: Start with exterior views and then show the most important interior spaces.
4. Floor plan and site plan: A clear floor plan and information about the neighbourhood.
5. Condition of the property: Information on renovations and the current condition.
6. Conditions: Sales price, additional costs, availability and viewing appointments.
7. Summary: All important data and your contact details at a glance.

4. visual quality: photos & layout

Good photos are the Centrepiece of an exposé. Pay attention to:

• Bright, clear images: Use daylight and make sure the rooms are clean and tidy.
• Professional perspectives: Photos should make rooms appear large and inviting.
• Emphasise special features: Show highlights such as a beautiful view, a fireplace or the garden design.

The layout should be clear and reader-friendly be clear. Use bullet points and clear paragraphs to make the information easily accessible.

5. emphasise advantages

Make the Uniqueness of your property:

• Fantastic view or special location?
• Modernised technology or historical details?
• A large garden or high-quality furnishings?

6. conclusion with contact details

End the exposé with a Call-to-action and your full contact details so that interested parties can contact you directly.

Your contact at FLEXMAKLER
Robert Schüßler
Property valuer (EIA and IHK)

Photo: © shironosov