Perfect property exposé: How to increase your sales opportunities
A professional exposé is the key to a successful property sale. It saves time by reducing unnecessary viewing appointments and increases the chances of getting a good price. Use the following tips to create an exposé that will impress potential buyers.
The first impression counts
A good exposé combines precise content with an appealing design. Prospective buyers gain their first impression of your property through the visual design and information content. Limit yourself to facts that really interest potential buyers, such as the location, number of square metres or special features.
Define target group and customise layout
- Think about which target group you want to address. Families, singles and investors have different priorities.
- Customise the layout: A DIN A4 format with a clear structure and legible sections is ideal.
- Emphasise the advantages of your property, e.g. special views, attractive location or unique structural features.
Essential content for your exposé
- Property description: Building type, year of construction, number of rooms, living space, heating type, plot size.
- Condition of the property: Renovation or refurbishment dates.
- Energy certificate: Mandatory information to avoid fines.
- Floor plan and site plan: For a better spatial perception.
- Environmental description: Transport links, shopping facilities, schools.
- Price and additional costs: Sales price (negotiable?), rental price for letting.
- Photos: High-quality images of each room and the exterior view.
- Viewing dates: Clear information on availability.
- Contact information: Full address and telephone number.
How to set up the exposé
The contents should be logically organised:
- Start: Detailed property description.
- Photos: Exterior views followed by interior views with short picture descriptions.
- Floor plan and site plan: Supplemented by an aerial photograph, if possible.
- Conclusion: Summary of key data, possible viewing dates, buyer's commission (if applicable) and contact information.
Conclusion: The first impression makes all the difference
A well thought-out exposé ensures that your property makes the best possible first impression on potential buyers. With clear information and high-quality images, it can even create love at first sight.
Get non-binding advice now
Robert Schüßler
Property valuer (EIA and IHK)
Note: This text is for information purposes only and does not constitute legal or tax advice. Please consult an expert if you have individual questions.
