When selling a property, targeted and professional marketing is crucial in order to achieve the best possible price and find serious buyers. But what measures does an estate agent take to advertise your property effectively? How are potential buyers filtered and are there already interested parties in the estate agent's file? In this article, we answer the most important questions about marketing property.
How will my property be marketed? (online portals, social media, print)
A successful estate agency relies on a mixture of digital and traditional marketing strategies to present your property to as many buyers as possible:
Online portals:
- Property portals such as Immobilienscout24, Immonet or eBay Kleinanzeigen are central platforms for property marketing.
- Professional exposés with high-quality photos and detailed descriptions attract attention.
- An appealing presentation with 360-degree tours or virtual tours can further increase the interest of potential buyers.
Social Media:
- Platforms such as Facebook, Instagram and LinkedIn offer the opportunity to advertise properties in a targeted manner.
- Targeted adverts can be used to address a specific target group, e.g. families, investors or young couples.
- Interaction with users makes it possible to answer questions quickly and gain the trust of potential buyers.
Print media:
- Advertisements in regional newspapers or property magazines can help to reach older or less internet-savvy buyers.
- High-quality print exposés are often handed out at viewings or sent to exclusive customers.
Direct marketing and networks:
- Many estate agents work with pre-registered prospective buyers who are actively looking for a property.
- Exclusive properties can be brokered specifically to investors or regular customers.
- Networking with property developers, financing consultants and notaries helps to extend the reach.
Tip: A professional marketing strategy can speed up the sales process considerably. An experienced estate agent will use the best channels to present your property in the best possible way.
Do you already have interested parties in your file?
One decisive advantage of an estate agent is his network of pre-registered prospective buyers. But how exactly does this work?
Registration in the broker file:
- Many estate agencies keep a database of potential buyers who are actively looking for a property.
- Buyers specify their requirements (e.g. location, size, asking price) so that suitable properties can be offered in a targeted manner.
Faster sales process:
- If there is already a suitable prospective buyer in the file, a sale can take place more quickly and without high marketing costs.
- Viewings can be organised at short notice as the buyers are already informed and prepared.
Discreet mediation:
- Some sellers do not wish to advertise their property publicly. In this case, an estate agent can discreetly approach pre-qualified buyers.
- This can be particularly advantageous for luxury properties or investment properties.
Tip: Ask your estate agent about their list of potential buyers. The larger and better maintained it is, the faster your property can be sold.
