When selling a property, targeted and professional marketing is crucial in order to achieve the best possible price and find serious buyers. But what measures does an estate agent take to advertise your property effectively? How are potential buyers filtered and are there already interested parties in the estate agent's file? In this article, we answer the most important questions about marketing property.
How will my property be marketed? (online portals, social media, print)
A successful estate agency relies on a mixture of digital and traditional marketing strategies to present your property to as many buyers as possible:
Online portals:
- Property portals such as Immobilienscout24, Immonet or eBay Kleinanzeigen are central platforms for property marketing.
- Professional exposés with high-quality photos and detailed descriptions attract attention.
- An appealing presentation with 360-degree tours or virtual tours can further increase the interest of potential buyers.
Social Media:
- Platforms such as Facebook, Instagram and LinkedIn offer the opportunity to advertise properties in a targeted manner.
- Targeted adverts can be used to address a specific target group, e.g. families, investors or young couples.
- Interaction with users makes it possible to answer questions quickly and gain the trust of potential buyers
Print media:
- Advertisements in regional newspapers or property magazines can help to reach older or less internet-savvy buyers.
- High-quality print exposés are often handed out at viewings or sent to exclusive customers.
Direct marketing and networks:
- Many estate agents work with pre-registered prospective buyers who are actively looking for a property.
- Exclusive properties can be brokered specifically to investors or regular customers.
- Networking with property developers, financing consultants and notaries helps to extend the reach.
Tip: A professional marketing strategy can speed up the sales process considerably. An experienced estate agent will use the best channels to present your property in the best possible way.
Do you already have interested parties in your file?
One decisive advantage of an estate agent is his network of pre-registered prospective buyers. But how exactly does this work?
Registration in the broker file:
- Many estate agencies keep a database of potential buyers who are actively looking for a property.
- Buyers specify their requirements (e.g. location, size, asking price) so that suitable properties can be offered in a targeted manner.
Faster sales process:
- If there is already a suitable prospective buyer in the file, a sale can take place more quickly and without high marketing costs.
- Viewings can be organised at short notice as the buyers are already informed and prepared.
Discreet mediation:
- Some sellers do not wish to advertise their property publicly. In this case, an estate agent can discreetly approach pre-qualified buyers.
- This can be particularly advantageous for luxury properties or investment properties.
Tip: Ask your estate agent about their list of potential buyers. The larger and better maintained it is, the faster your property can be sold.
How do you filter out serious buyers from „sightseeing tourists“?
Not everyone who views a property is seriously interested in buying it. A professional estate agent therefore makes a pre-selection to avoid wasting time and to organise the sales process efficiently.
Credit check:
- An experienced estate agent will ask serious prospective buyers for a financing confirmation from the bank.
- This ensures that the buyer can actually afford the property.
- Investors or buyers with equity are often given preferential access to viewings.
Targeted questions in advance:
- Estate agents conduct preliminary discussions to check the prospective buyer's interest and motivation.
- Questions about budget, financing status and desired move-in date help to distinguish serious buyers from mere curiosity seekers.
Individual viewing appointments:
- Instead of scheduling open viewing appointments for everyone, the estate agent organises exclusive individual appointments.
- This means that genuinely interested buyers can be given targeted advice, which speeds up the sales process.
Binding reservation:
- Serious buyers are often prepared to pay a reservation fee or sign a preliminary contract.
- This reduces the risk of jumping off.
Tip: A professional estate agent will save you a lot of time and stress by filtering potential buyers and only working with qualified interested parties.
Conclusion
The professional marketing of your property is crucial to the success of the sale. An experienced estate agent uses a combination of online and offline marketing strategies to reach the right target group. In addition, they can draw on a file of pre-registered potential buyers to speed up the sales process. Careful selection of serious buyers is particularly important in order to avoid unnecessary viewings and wasted time.
An estate agent not only takes care of the marketing for you, but also ensures a smooth transaction - from the first contact to the notary appointment. If you want to sell your property quickly and securely, it's worth working with an experienced estate agency.
Would you like to know how we can optimally market your property? Contact us for a non-binding consultation!
