Home staging: The key to faster sales

For many property sellers, a short sales period and a high sales price are the ideal. But how do you achieve this? The aim is to give prospective buyers a feel for the property. How would it feel to live in it? So it has to be skilfully staged - home staging is the name given to this kind of sophisticated presentation. It has a demonstrably positive effect on the price and the selling time.

What is home staging?

  • Price increase: According to a study by the DGHR, home staging can increase the sales price by up to 15 %.
  • Advantage: Potential buyers can better imagine what it is like to live in the property.

How does home staging work?

  • Depersonalisation: Personal items are removed to create a neutral atmosphere.
  • Use of furniture: Subtle furniture, colours, light and decorations emphasise the proportions of the room.
  • Online presentation: Optimum presentation of the property with 360-degree tours and photos.
  • Cardboard furniture: Favourable furnishing solutions for empty properties that facilitate visual ideas.
  • Pleasant atmosphere: Use of scent for a positive visitor experience.

Why is home staging worthwhile?

With home staging, the property is specifically tailored to the desired target group. The result: faster sales decisions and a higher sales price.

Do you have any questions about marketing your property? Get in touch with us. We are happy to advise you!

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Legal notice: This article does not constitute tax or legal advice in individual cases. Please seek individual advice.

Photo: Depositphotos

Disclaimer: Note: This article reflects the status at the time of publication. It is not updated on an ongoing basis. We reserve the right to make changes to case law, the market or legislation.

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