Selling or letting a property: The best platforms at a glance
In the past, if you wanted to sell or rent a house, you had to take out an advert in the newspaper. Today Property portals and social networks like Facebook have taken this place. But which platform is best suited to your needs? Here you can find out which channels are worthwhile and what you should look out for.
1. property portals: well-known and wide-reaching
Portals like Immobilienscout24 are the first choice of many owners. No wonder - this is where most Buyer and Tenant. But this range has advantages and disadvantages:
- Advantage: Maximum visibility for your advert
- Disadvantage: High competition can lead to countless enquiries
In order to reach the right potential buyer, it can be worth switching to less well-known portals. Demand is often lower there, but the quality of enquiries increases.
Price comparison pays off
The prices for property adverts vary greatly - depending on the Runtime the display and additional services. Therefore compare the Price-performance ratio of the various portals before you make your decision.
2. facebook groups: Favourable and targeted
Facebook offers a favourable alternative to traditional property portals:
- Posts in groups: Special Facebook groups for property are free and ideal for rental offers.
- Facebook adverts: A paid advert allows you to target a Suitable target group to address. Filter by interests or place of residence, for example. Please note: Facebook does not allow segmentation by age, origin or gender in order to avoid discrimination.
Especially with Rentals Facebook groups are very effective. With the Sale of a paid advert is a good way to reach more interested parties.
3. marketing by brokers: efficient and professional
Do you have a Broker the advertiser will do the advertising for you. Advantages:
- Professional marketing on Property portals and in social networks
- Avoidance of dubious enquiries or a flood of interested parties
- Presentation at the Website of the estate agent and its social media channels
This will save you time and nerves, while a professional will target the right buyers or tenants.
Get non-binding advice now
Robert Schüßler
Property valuer (EIA and IHK)
Photo: © shironosov
