Negotiating property prices: strategies for the optimal sale
Determining the value of a property is the first step. But achieving the desired price in a negotiation is a completely different challenge. We will show you which pricing strategies work and how you can best prepare for negotiations.
Determine a realistic value
Before you start price negotiations, you should know the exact market value of your property. Have the value estimated by an expert to create a sound basis for the negotiation. This way you will appear confident and in control.
Choosing the right pricing strategy
- High prices: Many owners deliberately set the price high in order to create room for negotiation. However, this strategy can act as a deterrent and make the offer appear dubious.
- Moderate price: A price set just above the real value is perceived as fair, leads to shorter negotiations and a satisfactory result for both parties.
- Below the real value: A lower price can attract prospective buyers and lead to competitive bidding, which increases the final sale price.
Negotiate confidently
Your attitude during the negotiation is crucial. Buyers will often try to use weaknesses in your property as an argument for price reductions. It is therefore important:
- openly communicate defects and explain how they are taken into account in the price.
- Appearing professional and self-confident in order to radiate competence and negotiating confidence.
Conclusion: finding the perfect balance
A clever pricing strategy combines a realistic value with convincing negotiation skills. This increases your chances of a successful sale at a price that is fair for both you and the buyer.
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Robert Schüßler
Property valuer (EIA and IHK)
Note: This text is for information purposes only and does not constitute legal or tax advice. Please consult an expert if you have individual questions.
